When I first started with Kwikly, they were a start up with very little clients. In the span of about three years, We grew our pool of professionals by over 500 and dental offices by 200. We have now expanded from just one state into three and plan on scaling nationwide in the near future.
Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.
For this client I managed almost all marketing efforts other than direct cold calling. I was in charge of marketing strategy, creating offers, managing all paid media campaigns, website development, landing page development, and tracking + analytics.
When I first started with Kwikly, they were a start up with very little clients. In the span of about three years, We grew our pool of professionals by over 500 and dental offices by 200. We have now expanded from just one state into three and plan on scaling nationwide in the near future.
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Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.