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As a result, with responsive website build on all devices, proper SEO optimizations made continually, as well as investments in Google Advertising and paid social, we saw an immediate +40% increase in website page views, as well as +50% new users to the site month-over-month. We focused on a few key critical SEO areas for improvement including: updates to metadata descriptions, re-targeting original keywords and branded keyword tracking, as well as keyword ranking against top competitors. SEO optimizations also proved successfully in moving our Google rankings from page 3 to the top of page 1, with an ROAS over 600%.
Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
To find the best website CMS platform to design & develop within, we chose Wordpress since it has a wide variety of themes and plug-ins that are aligned with today's market and that would be compatible with standard search engine optimizations and Google Advertising. We used a combination of SEO tools such as Hubspot, Moz & Brightedge to complete our search engine optimizations, along with a full SEO audit and daily + weekly SEO optimizations. We also improved their social media presence by running a variety of paid social ads for traffic and conversion campaigns.
As a result, with responsive website build on all devices, proper SEO optimizations made continually, as well as investments in Google Advertising and paid social, we saw an immediate +40% increase in website page views, as well as +50% new users to the site month-over-month. We focused on a few key critical SEO areas for improvement including: updates to metadata descriptions, re-targeting original keywords and branded keyword tracking, as well as keyword ranking against top competitors. SEO optimizations also proved successfully in moving our Google rankings from page 3 to the top of page 1, with an ROAS over 600%.
SEO,Web Development,Web Development,Paid Ads,Social Media Management
Food & Drink
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Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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