Was able to go from $2k per month in ad spend to over $9k while keeping ROAS at a 2-3x and able to expand to Google Shopping and search successfully.
Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.
I ran many different ads including collection, testing many different videos and images as well as launches. I also started a birthstone campaign where when they released that months birthstone users with that birth month were targeted to see those ads.
Was able to go from $2k per month in ad spend to over $9k while keeping ROAS at a 2-3x and able to expand to Google Shopping and search successfully.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
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