
Was able to go from $2k per month in ad spend to over $9k while keeping ROAS at a 2-3x and able to expand to Google Shopping and search successfully.
Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.
I ran many different ads including collection, testing many different videos and images as well as launches. I also started a birthstone campaign where when they released that months birthstone users with that birth month were targeted to see those ads.
Was able to go from $2k per month in ad spend to over $9k while keeping ROAS at a 2-3x and able to expand to Google Shopping and search successfully.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
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Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.

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