Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Evolved COURVOISIER’s engagement platform “Honor Your Code”, created a content series in partnership with HYPEBEAST which amplified retail and influencer programs that facilitated the brand to outpace category growth +400% vs YA, which doubled account revenue and profit growth.
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.
Created a 360 Through The Line program called In Honor Of Your City, building off the evolved Honor Your Code campaign, to increase relevancy for the brand's relaunch. By Negotiating content / media partnership between HYPEBEAST and Courvoisier we were able to produce “In Honor Of Your City” 7 part content series directed by renown director Kid Art. This program included a star studded experiential event tour with product sampling and retail execution.
Role:
Brand and Consumer Strategy
Communications Planning
Creative Development / Production (Print and Content)
Experiential (Concepting / Activation)
Brand Digital & Social Campaigns
Webastie Strategy & Design
Evolved COURVOISIER’s engagement platform “Honor Your Code”, created a content series in partnership with HYPEBEAST which amplified retail and influencer programs that facilitated the brand to outpace category growth +400% vs YA, which doubled account revenue and profit growth.
Marketing Strategy,Branding,Content Marketing,Copywriting,Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:
Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
