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Successfully ran app install campaign for new social media platform/community:
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"We first started talking to Aaron when my company was very small, and not ready for a robust ad/marketing strategy. He called back once a quarter, over a two year period, with advice, patience, and encouragement. When we were finally ready to take the plunge, there was no doubt who we wanted to work with.
We set a small monthly ad budget, and from the very beginning, Aaron was professional and enthusiastic. He met with us regularly to discuss our business goals, and was genuinely excited about what we were doing and who we are as a company. Aaron also actually used our products personally and was truly invested in our mission as a company, which was very appreciated.
Business-wise, Aaron kept careful track of our numbers, always watching to see which ads were performing best, and helping us adjust things as needed. He knows his stuff when it comes to selecting audiences, measuring ROI, and all the nitty-gritty details that help make ad campaigns successful. He was always ready to communicate to us at our monthly check-ins exactly which campaigns had performed the best, what changes he had made or would recommend, and what else we could do to make our campaigns even more successful. Over a two year period, we more increased our ad budget more than 10x, because of the strong value it was creating for our company.
Working with Aaron was easily one of the best business decisions we've made, and is a key reason that our company will be listed as an Inc Magazine fastest growing company in America alumni in the near future."
Ben T.
CEO, Earthley Wellness
Client came to us with having done no previous advertising and we were starting from the ground up. Because of this, client was unaware of marketing overall, so it was also a teaching experience.
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Successfully ran app install campaign for new social media platform/community:
----
"We first started talking to Aaron when my company was very small, and not ready for a robust ad/marketing strategy. He called back once a quarter, over a two year period, with advice, patience, and encouragement. When we were finally ready to take the plunge, there was no doubt who we wanted to work with.
We set a small monthly ad budget, and from the very beginning, Aaron was professional and enthusiastic. He met with us regularly to discuss our business goals, and was genuinely excited about what we were doing and who we are as a company. Aaron also actually used our products personally and was truly invested in our mission as a company, which was very appreciated.
Business-wise, Aaron kept careful track of our numbers, always watching to see which ads were performing best, and helping us adjust things as needed. He knows his stuff when it comes to selecting audiences, measuring ROI, and all the nitty-gritty details that help make ad campaigns successful. He was always ready to communicate to us at our monthly check-ins exactly which campaigns had performed the best, what changes he had made or would recommend, and what else we could do to make our campaigns even more successful. Over a two year period, we more increased our ad budget more than 10x, because of the strong value it was creating for our company.
Working with Aaron was easily one of the best business decisions we've made, and is a key reason that our company will be listed as an Inc Magazine fastest growing company in America alumni in the near future."
Ben T.
CEO, Earthley Wellness
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Branding,Content Marketing,Copywriting,Social Media Management,Web Development,Marketing Strategy,SEO
Health & Wellness
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Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.