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Successfully ran app install campaign for new social media platform/community:
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"We first started talking to Aaron when my company was very small, and not ready for a robust ad/marketing strategy. He called back once a quarter, over a two year period, with advice, patience, and encouragement. When we were finally ready to take the plunge, there was no doubt who we wanted to work with.
We set a small monthly ad budget, and from the very beginning, Aaron was professional and enthusiastic. He met with us regularly to discuss our business goals, and was genuinely excited about what we were doing and who we are as a company. Aaron also actually used our products personally and was truly invested in our mission as a company, which was very appreciated.
Business-wise, Aaron kept careful track of our numbers, always watching to see which ads were performing best, and helping us adjust things as needed. He knows his stuff when it comes to selecting audiences, measuring ROI, and all the nitty-gritty details that help make ad campaigns successful. He was always ready to communicate to us at our monthly check-ins exactly which campaigns had performed the best, what changes he had made or would recommend, and what else we could do to make our campaigns even more successful. Over a two year period, we more increased our ad budget more than 10x, because of the strong value it was creating for our company.
Working with Aaron was easily one of the best business decisions we've made, and is a key reason that our company will be listed as an Inc Magazine fastest growing company in America alumni in the near future."
Ben T.
CEO, Earthley Wellness
Client came to us with having done no previous advertising and we were starting from the ground up. Because of this, client was unaware of marketing overall, so it was also a teaching experience.
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Successfully ran app install campaign for new social media platform/community:
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"We first started talking to Aaron when my company was very small, and not ready for a robust ad/marketing strategy. He called back once a quarter, over a two year period, with advice, patience, and encouragement. When we were finally ready to take the plunge, there was no doubt who we wanted to work with.
We set a small monthly ad budget, and from the very beginning, Aaron was professional and enthusiastic. He met with us regularly to discuss our business goals, and was genuinely excited about what we were doing and who we are as a company. Aaron also actually used our products personally and was truly invested in our mission as a company, which was very appreciated.
Business-wise, Aaron kept careful track of our numbers, always watching to see which ads were performing best, and helping us adjust things as needed. He knows his stuff when it comes to selecting audiences, measuring ROI, and all the nitty-gritty details that help make ad campaigns successful. He was always ready to communicate to us at our monthly check-ins exactly which campaigns had performed the best, what changes he had made or would recommend, and what else we could do to make our campaigns even more successful. Over a two year period, we more increased our ad budget more than 10x, because of the strong value it was creating for our company.
Working with Aaron was easily one of the best business decisions we've made, and is a key reason that our company will be listed as an Inc Magazine fastest growing company in America alumni in the near future."
Ben T.
CEO, Earthley Wellness
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.