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On the strategy side, the client now has numerous cohesive deliverables that align to a strategy of how to achieve the growth they desire. We've provided everything including the strategies, channel tactics, plans, and tools to succeed.
We are currently in the early stages of implementation, helping with a new website, social media, chatbot marketing, omni channel event tracking through a CDP setup, and CRM connectivity among many other aspects. From a results perspective, we've already increased social engagement and the new site will be fully launched in a couple weeks with aspects to drive traffic and leads.
Over the 6 years since their founding, ExeQut has effectively grown their DC based development company for businesses and government agencies alike. But they realized they were hitting a plateau of growth based around sales and referrals alone. They knew that a marketing strategy was needed.
We worked with the CEO through our 8 week program to develop their marketing strategies. This covered everything from audience segmentation and branding, to a new marketing plan and martech stack.
We have followed that up with our monthly managed services plan to implement the strategies across an omni channel approach.
On the strategy side, the client now has numerous cohesive deliverables that align to a strategy of how to achieve the growth they desire. We've provided everything including the strategies, channel tactics, plans, and tools to succeed.
We are currently in the early stages of implementation, helping with a new website, social media, chatbot marketing, omni channel event tracking through a CDP setup, and CRM connectivity among many other aspects. From a results perspective, we've already increased social engagement and the new site will be fully launched in a couple weeks with aspects to drive traffic and leads.
Marketing Strategy,Branding,Content Marketing,Other,Social Media Management,Content Marketing
Technology
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The client wanted to use a website to generate leads online. They had a website designed and
built. After six months of their website being live, they had generated zero website leads. That’s when they contacted us to help them with their inbound marketing.
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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