When we started, monthly revenue was between $10-$15k. Currently revenue is around $300k. Expanded operations and hired more people as a result.
Help Medical Supplies was looking to increase sales of their respiratory products online.
We restructured the data feed and added additional channels to it.
We used price comparison software to ensure they were advertising at an aggressive price.
Email campaigns were created for product views, cart abandonment, supplemental purchases and seasonal / promotional messages.
We helped add additional products and optimize the results for organic seach.
When we started, monthly revenue was between $10-$15k. Currently revenue is around $300k. Expanded operations and hired more people as a result.
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
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