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Initial results were positive, with revenues slightly exceeding previous YoY results, which was good. We didn’t break anything. But results continued to improve with ongoing optimizations and learning more about the brand.
We continued to ad channels, like programmatic ads for the travel industry, revenues continued to climb. Innovative inside their marketing strategies took the company from outdated to innovative and they won big. By 6 months into the engagement, the hotel was pulling in the best monthly revenues they’d ever experienced in their 125 year history.
my team was nominated for an award at HSMAI and won first place at the 2018 convention for the project.
the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.
As you can imagine with a brand that old, there’s a lot of data to look through. We started with seasonality analysis for the previous decade and dove into a full digital audit for every channel to see what has worked and what hasn’t.
after collecting, organizing, reviewing, and modeling their performance data, we created a digital marketing strategy using all current and some new digital channels to target their audiences.
new channel strategies were built, launched, and optimized based on initial results.
Initial results were positive, with revenues slightly exceeding previous YoY results, which was good. We didn’t break anything. But results continued to improve with ongoing optimizations and learning more about the brand.
We continued to ad channels, like programmatic ads for the travel industry, revenues continued to climb. Innovative inside their marketing strategies took the company from outdated to innovative and they won big. By 6 months into the engagement, the hotel was pulling in the best monthly revenues they’d ever experienced in their 125 year history.
my team was nominated for an award at HSMAI and won first place at the 2018 convention for the project.
Paid Ads,Paid Ads,Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Email Marketing,Marketing Strategy,SEO
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On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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