• Non-brand organic traffic for main domain increased 287% YoY
  • Organic keywords for main domain increased 205% YoY
  • Non-brand organic traffic for blog subdomain increased from > 1K clicks/m to 21.8K clicks/m YoY
  • Organic keywords for blog subdomain increased 336% YoY

The Challenge

Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.

The Process

Online reputation management










  • Identified negative sentiment content holding largest market share on key brand terms
  • Identified positive sentiment content with largest opportunity for increasing market share
  • Optimized existing positive sentiment assets to outrank negative content
  • Created new content tailored to target untapped brand keyword opportunities and improve user experience


Blog content optimization and content expansion










  • Increased existing keyword rankings with legacy content that had the highest opportunity for quick growth
  • Executed strategic adjustments on existing content to quickly increase organic market share
  • Improved user experience on key content types where it was inferior to top competitors and to be up-to-par with industry 


Technical optimization









  • JavaScript rendering
  • Canonicalization
  • Page speed
  • XML sitemap implementation

The Solution

  • Non-brand organic traffic for main domain increased 287% YoY
  • Organic keywords for main domain increased 205% YoY
  • Non-brand organic traffic for blog subdomain increased from > 1K clicks/m to 21.8K clicks/m YoY
  • Organic keywords for blog subdomain increased 336% YoY
Skills Used

SEO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.6

CPM

Desert Data Recovery

Optimize ads performance and search engine rankings

Versed Skincare

Versed was in the process of new product development launched with limited stock to gauge market fit.



pdp test

driving directly to product


Safar Publications

Patagonia Nahuen By Delicatessen Patagonia

Build from the ground up a brand both for on and off line, for international gourmet food franchise system.


create all assets, ecosistemas, process and workflows related to traffico of customers to store and delivery systems

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.