• Non-brand organic traffic for main domain increased 287% YoY
  • Organic keywords for main domain increased 205% YoY
  • Non-brand organic traffic for blog subdomain increased from > 1K clicks/m to 21.8K clicks/m YoY
  • Organic keywords for blog subdomain increased 336% YoY

The Challenge

Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.

The Process

Online reputation management










  • Identified negative sentiment content holding largest market share on key brand terms
  • Identified positive sentiment content with largest opportunity for increasing market share
  • Optimized existing positive sentiment assets to outrank negative content
  • Created new content tailored to target untapped brand keyword opportunities and improve user experience


Blog content optimization and content expansion










  • Increased existing keyword rankings with legacy content that had the highest opportunity for quick growth
  • Executed strategic adjustments on existing content to quickly increase organic market share
  • Improved user experience on key content types where it was inferior to top competitors and to be up-to-par with industry 


Technical optimization









  • JavaScript rendering
  • Canonicalization
  • Page speed
  • XML sitemap implementation

The Solution

  • Non-brand organic traffic for main domain increased 287% YoY
  • Organic keywords for main domain increased 205% YoY
  • Non-brand organic traffic for blog subdomain increased from > 1K clicks/m to 21.8K clicks/m YoY
  • Organic keywords for blog subdomain increased 336% YoY
Skills Used

SEO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.47

CPL

Byram Healthcare

eCommerce B2C healthcare client wanted to improve their conversion rate (8.94%) and lower their Cost per Conversion ($24) while increasing ad spend with their Google Ads.

0.34

ROAS

Premier Food Safety

This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.


We faced several challenges.


  • They target restaurant employees and we were in the middle of a pandemic
  • The user experience of the website was not optimal
  • We were unable to track adds to cart, abandoned carts or anyone who started the purchase without completing it.


Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

2

CPL

Festival Pass

The world's first live events subscription service across music, film, food & wine, theater, tech & innovation and more.


- User Acquisition Growth.

- Paid Media on Facebook & Instagram

- Paid Media Strategies & Funnels

- Landing Pages

- Advertising Strategy

- Copywriting

0.9

CPR

Talent Hack

Talent Hack is building a platform for fitness professionals to give the tools to succeed in their online business. They started off as a job board. I met them a year ago and audited their account and found a lot of issues and subsequently took over as their part time growth lead from an agency and turned performance around with 2 weeks.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.