We started to increase overall ROAS by 3x from when we started and increased monthly revenue numbers between 10-20K/month from where the client was before they started working with us. We are starting to expand into other channels such as google shopping and pinterest as well.

3
ROAS

The Challenge

This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.


We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up

The Process

We went through and re-structured the campaign structure and started testing new audiences that we felt would get us a better return on our ad spend. We also started playing with different bid testing to generate better results. We were mainly focused on FB/IG, but have started to roll out Google shopping ads as well and adding to the advertising funnel in the middle and bottom funnel to create a better overall advertising machine.

The Solution

We started to increase overall ROAS by 3x from when we started and increased monthly revenue numbers between 10-20K/month from where the client was before they started working with us. We are starting to expand into other channels such as google shopping and pinterest as well.

Skills Used

Paid Ads,Paid Ads,Google Shopping

Industry

Style & Fashion

Results by the numbers

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Oakland Museum of California

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I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.

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The brand was only doing retargeting for Facebook ads and needed someone to come in and build a full-funnel build for them. I was able to build a full-funnel for them using Facebook ads. We scaled the ad spend from $3k/month to $14k/month while maintaining 14x ROAS.

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  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


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