
The campaigns are generating hundreds of leads a month at an average of around 3$ each, with the client looking to scale up ad investment on the back of this.
Challenged to generate a continuous, cost-effective supply of leads for Virgin StartUp, who work to connect founders with investment opportunities.
We are delivering webinars to drive leads as well as preparing highly-targeted search campaigns to drive funding applications.
The campaigns are generating hundreds of leads a month at an average of around 3$ each, with the client looking to scale up ad investment on the back of this.
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
Longevity is rare in digital marketing. Our team is proud to have managed Weebly’s affiliate program continuously since 2012. At that time the program was underperforming and almost unknown.
After consulting with Weebly regarding their marketing goals, we guided them in network selection and launched a new program for Weebly on the trusted ShareASale network.

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