Periodic Audio has seem a massive boost in sales since I took over their paid advertising. We continue to evolve and grow in this extremely competitive market.
Our Facebook ads strategy was centred around standing out in the market. We created several UGC compilation videos that showcased the product and featured several testimonials from YouTube audio experts.
The creative was fun, very quirky and showcased the brands unique personality.
Our Facebook ads strategy was centred around standing out in the market. We created several UGC compilation videos that showcased the product and featured several testimonials from YouTube audio experts.
The creative was fun, very quirky and showcased the brands unique personality.
Periodic Audio has seem a massive boost in sales since I took over their paid advertising. We continue to evolve and grow in this extremely competitive market.
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Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.
As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

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