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Periodic Audio has seem a massive boost in sales since I took over their paid advertising. We continue to evolve and grow in this extremely competitive market.
Our Facebook ads strategy was centred around standing out in the market. We created several UGC compilation videos that showcased the product and featured several testimonials from YouTube audio experts.
The creative was fun, very quirky and showcased the brands unique personality.
Our Facebook ads strategy was centred around standing out in the market. We created several UGC compilation videos that showcased the product and featured several testimonials from YouTube audio experts.
The creative was fun, very quirky and showcased the brands unique personality.
Periodic Audio has seem a massive boost in sales since I took over their paid advertising. We continue to evolve and grow in this extremely competitive market.
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Electronics
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.
Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.
Developed & produced digital and lineal content during the Supercup Final 2015
Developed & produced a series of interviews with the top Latin American soccer players in Europe
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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