We saw a 32% increase in ROAS which we then invested back into the brand to increase total sales.

0.32
ROAS

The Challenge

Field Notes was a niche brand of artsy notebooks that had very passionate customers. The goal was to increase revenue while remaining profitable on Facebook/Instagram.

The Process

First, I did an audit of the current account to understand who the best customers were. With that knowledge I restructured the account to develop a funnel to make people aware of the brand and bring the most interested customers along our marketing journey by using new creative types (testimonials, videos etc.), improved messaging, and more targeted audiences.

The Solution

We saw a 32% increase in ROAS which we then invested back into the brand to increase total sales.

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

ROAS

Vitasei

This was a Colombian company that wanted to break into the US business with their unique product line. They had no audience and no previous sales in the market.

SunRay Travel

SunRay Travel wanted to build strong relationships with powerful email sequences but needed a helping hand from a Copywriter

Birdsong Pets

Think Influence was tasked to help Birdsong increase its following on Instagram to reach a milestone of 10k followers.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.