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My work over the course of a year resulting in a more than 300% increase in new users, sessions, and pageviews. Clicks increased over 500, impressions went from about 900 to about 15,000, a CTR from 0.2% to 3.9%, and a Google position of 121 to 37.6.
As far as social media, their LinkedIn followers went up 29%, reactions up 45%, clicks up 55%, and shares up 120%. On Twitter, before April '19 they averaged 11 tweets a month with about 4,000 impressions. By December '19 they averaged 30 tweets a month at about 14,000 impressions.
I was brought on to take lead in all their digital marketing efforts, across 3 separate sites. This involved SEO, SMM, web design, content creation, SEO copywriting, email marketing, and more.
My work over the course of a year resulting in a more than 300% increase in new users, sessions, and pageviews. Clicks increased over 500, impressions went from about 900 to about 15,000, a CTR from 0.2% to 3.9%, and a Google position of 121 to 37.6.
As far as social media, their LinkedIn followers went up 29%, reactions up 45%, clicks up 55%, and shares up 120%. On Twitter, before April '19 they averaged 11 tweets a month with about 4,000 impressions. By December '19 they averaged 30 tweets a month at about 14,000 impressions.
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The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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