We improved trial starts and subscriptions started astronomically. There were no historical metrics to play off, we were starting with a fresh brand and the success was all new and came in the form of invest from investors, growth of team and technology. We scaled subscribers from 10s of thousands to 100s of thousands and quadrupled revenue.

2
CPR

The Challenge

  • New entrant into the market at the time competing against huge streaming brands.
  • Lack of marketing infrastructure and organization
  • Understanding data and LTV

The Process

Joined fuboTV as a consultant and then as an early team member. Helped grow marketing team from 2-15 people, scaled budgets from $1000s to millions, hit tight KPI goals and helped team compete in a crowded streaming industry. fubo recently IPO'd and has a $1bn+ valuation.

The Solution

We improved trial starts and subscriptions started astronomically. There were no historical metrics to play off, we were starting with a fresh brand and the success was all new and came in the form of invest from investors, growth of team and technology. We scaled subscribers from 10s of thousands to 100s of thousands and quadrupled revenue.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads,Other

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.6

CPO

Mayvenn

  • Scale new paid social acquisition channel

CDI College

Responsible for delivering quality instruction and facilitating student learning according to CDI’s College prescribed curriculum.

0.6

ROAS

Warp Academy

Warp Academy was relaunching a paid course subscription model for their premium courses and needed to break through the ultra competitive world of online music education.

1

CPO

Speed Beez

Conversion Rate Optimization for this brand and initial email marketing & advertising

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.