Norwegian Cruise Line Case Study

The Challenge

Challenge was to introduce our 3 portfolio brands in new international markets and scale up in existing markets.

The Process

I was tasked with building a digital marketing team and associated processes to achieve our international expansion objectives. I assembled, trained, and led a marketing team of five to drive scale and efficiency across channels, including web conversion rate optimization (CRO), paid and organic search (SEM/SEO), display, and email.

The Solution

Boosted e-commerce revenue 61% YoY in international markets.
Increased lead volume by 49% YoY.
A/B tested our way to 2x email resource productivity.

Website

http://ncl.com

Skills Used

Paid Ads,Web Development,Paid Ads,Paid Ads,Other,Web Development,Web Development,SEO,Branding,Paid Ads,Web Development,Marketing Strategy,Copywriting,Email Marketing,Social Media Management,Marketing Strategy,CRO

Industry

Travel & Leisure

Results by the numbers

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