• Level Up PDPs non-branded traffic grew +171% YoY
  • Career Changers PDPs non-branded traffic grew +48% YoY
  • Blog non-branded traffic grew 200% YoY
  • Crawl rate to CWEs increased by 65%

The Challenge

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

The Process

Existing PDP technical optimization







  • Keyword cannibalization between PDPs
  • Internal linking on main navigation and between PDPs
  • Canonical tags on hyperlocal PDPs


Existing PDP content optimization







  • Standardized target keyword modifiers for all middle and bottom of the funnel content
  • Provided content team with briefs for specific recommendations on how to approach page-level optimizations


IP Geolocation strategy








  • Removed GEO IP redirecting from CWEs to page cache differentiation method


Blog content optimization and content expansion








  • Optimized existing blog post for low hanging fruit keywords
  • Contributed to ideating blog content ideas with hub and spoke content model to target new topics like python, data science, digital marketing, etc.


Online/remote CWE/PDP optimization








  • Duplicate content through improper canonicalization
  • Internal linking between online PDPs and homepage
  • Errors with existing schema

The Solution

  • Level Up PDPs non-branded traffic grew +171% YoY
  • Career Changers PDPs non-branded traffic grew +48% YoY
  • Blog non-branded traffic grew 200% YoY
  • Crawl rate to CWEs increased by 65%
Skills Used

SEO

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.15

ROAS

Bearback

The client launched his brand on Amazon, and it became a best seller with over 1,000+ reviews. He was running Amazon PPC Ads himself, but it became a hassle and a worry to check in on it every day with his busy life.


Also, he wasn’t sure if he was doing everything that needed to be done. He was afraid that by doing it himself he could be wasting $1,000’s per month in adspend. So he decided to outsource to an expert.

3

ROAS

PetO Pet Supplies

PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.


The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.


I joined the account to drive the account strategy and lift campaign performance.



Weebly

Longevity is rare in digital marketing. Our team is proud to have managed Weebly’s affiliate program continuously since 2012. At that time the program was underperforming and almost unknown.


After consulting with Weebly regarding their marketing goals, we guided them in network selection and launched a new program for Weebly on the trusted ShareASale network.

8

ROAS

Hot Shapers Colombia

Hot shapers wanted to start selling in the US (Hispanic and not the Hispanic audience). They have a successful brand in Latam but the US was a completely unknown market for them

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

‍

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Blue Coffee Box

‍Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.