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CTR - +107% since start
CPM - -25% since start
Conv. - +8% since start
Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
Working directly with the marketing manager, we rolled out a testing regime to get a better understanding of their target market using fast paced AB testing, then optimizing the best performing messages, assets and campaigns, pausing all else. Once optimized, we repeated the process for the first 3 months, adding in promotions and special offers (upsells, down-sells) to boost holiday (special date) sales.
CTR - +107% since start
CPM - -25% since start
Conv. - +8% since start
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Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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