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Grew account spends on Google & Bing 50% while lowering cost of acquisition 20%. Brendon successfully launched and scaled Youtube acquisition campaigns which were scaled to over 6 figure monthly spends Youtube spends. He was also instrumental in working with the teams to define customer acquisition cost targets which were implemented in all campaigns. Brendon was also able to bring all ppc efforts in house saving the company $800k in agency fees.
Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
Managed Paid Search, Display, Shopping & Youtube efforts
Grew account spends on Google & Bing 50% while lowering cost of acquisition 20%. Brendon successfully launched and scaled Youtube acquisition campaigns which were scaled to over 6 figure monthly spends Youtube spends. He was also instrumental in working with the teams to define customer acquisition cost targets which were implemented in all campaigns. Brendon was also able to bring all ppc efforts in house saving the company $800k in agency fees.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Apple Optimization,Paid Ads,Web Development
Sports, Outdoors & Fitness
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Sale of 10,000 trading courses on eBay, Amazon, Shopify. Creating marketing content, emails, sales pages, landing pages, extensive campaigns, webinars, online launches, on a large scale
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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