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Grew account spends on Google & Bing 50% while lowering cost of acquisition 20%. Brendon successfully launched and scaled Youtube acquisition campaigns which were scaled to over 6 figure monthly spends Youtube spends. He was also instrumental in working with the teams to define customer acquisition cost targets which were implemented in all campaigns. Brendon was also able to bring all ppc efforts in house saving the company $800k in agency fees.
Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
Managed Paid Search, Display, Shopping & Youtube efforts
Grew account spends on Google & Bing 50% while lowering cost of acquisition 20%. Brendon successfully launched and scaled Youtube acquisition campaigns which were scaled to over 6 figure monthly spends Youtube spends. He was also instrumental in working with the teams to define customer acquisition cost targets which were implemented in all campaigns. Brendon was also able to bring all ppc efforts in house saving the company $800k in agency fees.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Apple Optimization,Paid Ads,Web Development
Sports, Outdoors & Fitness
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I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
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