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Grew account spends on Google & Bing 50% while lowering cost of acquisition 20%. Brendon successfully launched and scaled Youtube acquisition campaigns which were scaled to over 6 figure monthly spends Youtube spends. He was also instrumental in working with the teams to define customer acquisition cost targets which were implemented in all campaigns. Brendon was also able to bring all ppc efforts in house saving the company $800k in agency fees.
Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
Managed Paid Search, Display, Shopping & Youtube efforts
Grew account spends on Google & Bing 50% while lowering cost of acquisition 20%. Brendon successfully launched and scaled Youtube acquisition campaigns which were scaled to over 6 figure monthly spends Youtube spends. He was also instrumental in working with the teams to define customer acquisition cost targets which were implemented in all campaigns. Brendon was also able to bring all ppc efforts in house saving the company $800k in agency fees.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Apple Optimization,Paid Ads,Web Development
Sports, Outdoors & Fitness
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This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
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