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Grew account spends on Google & Bing 50% while lowering cost of acquisition 20%. Brendon successfully launched and scaled Youtube acquisition campaigns which were scaled to over 6 figure monthly spends Youtube spends. He was also instrumental in working with the teams to define customer acquisition cost targets which were implemented in all campaigns. Brendon was also able to bring all ppc efforts in house saving the company $800k in agency fees.
Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
Managed Paid Search, Display, Shopping & Youtube efforts
Grew account spends on Google & Bing 50% while lowering cost of acquisition 20%. Brendon successfully launched and scaled Youtube acquisition campaigns which were scaled to over 6 figure monthly spends Youtube spends. He was also instrumental in working with the teams to define customer acquisition cost targets which were implemented in all campaigns. Brendon was also able to bring all ppc efforts in house saving the company $800k in agency fees.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Apple Optimization,Paid Ads,Web Development
Sports, Outdoors & Fitness
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Simply Local is building a marketplace for farmers and ranchers to sell direct to consumers. They were looking to scale both their customer base and farmer base as they refine their offerings. They had a very aggressive cost per lead goal, along with limited geographical targeting (Austin, Texas area)
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