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The goal of this campaign was to establish a formal program, it was a 3 month program, optimize for mobile and establish a well coordinated SEO strategy.
My team and I were able to deliver a full technical audit and content analysis that enabled this client to become more competitive against it's direct and indirect competitors. I also consulted with the client to encourage them to bring SEO in-house, as part of their digital marketing team, which they did.
This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.
My role was to establish a formal SEO strategy and program for this client. I began by establishing a full scale technical SEO audit of the client's site and provided support to the client's tech lead to implement all changes. A full long term SEO strategy was developed.
The goal of this campaign was to establish a formal program, it was a 3 month program, optimize for mobile and establish a well coordinated SEO strategy.
My team and I were able to deliver a full technical audit and content analysis that enabled this client to become more competitive against it's direct and indirect competitors. I also consulted with the client to encourage them to bring SEO in-house, as part of their digital marketing team, which they did.
Marketing Strategy,SEO
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We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.
This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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