
Results ranging between 30x - 45x ROAS, exceeding revenue objective
Client was aiming for 30x ROAS in regional Canadian market
We relied primarily on Facebook ads, using a combination of Prospecting & Remarketing campaigns to achieve the revenue objective
Results ranging between 30x - 45x ROAS, exceeding revenue objective
Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.

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