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By selecting a better quality influencer and negotiating £3,000 off their £8,000 budget (would have been £11,000) I reduced their CPC YoY by 82% and increased their sales by 37%. This led to planning the same campaign next year as the client felt more confident in Influencer Marketing.
Ryman, the stationery retailer, wanted to run a Back to School/Uni campaign but wanted to improve on the previous year results which was planned by an influencer agency. They were measuring sales but their target was also awareness.
I led, ran and executed this campaign from strategy through to reporting at the end. Firstly, in influencer selection I focused on relevant student YouTubers that had high view rates on their videos as well as high % of comments. This meant that I knew that their audience was engaged and more likely to take action. Secondly, when outreaching I negotiated to ensure their rates would give us the most effective KPIs possible.
By selecting a better quality influencer and negotiating £3,000 off their £8,000 budget (would have been £11,000) I reduced their CPC YoY by 82% and increased their sales by 37%. This led to planning the same campaign next year as the client felt more confident in Influencer Marketing.
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Create a campaign to highlight their impact on the recycling industry and create an awareness campaign for lead generation. The challenge was to illustrate the urgency of switching their belting technology that is more aligned with the recycling industry's goals.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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