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By selecting a better quality influencer and negotiating £3,000 off their £8,000 budget (would have been £11,000) I reduced their CPC YoY by 82% and increased their sales by 37%. This led to planning the same campaign next year as the client felt more confident in Influencer Marketing.
Ryman, the stationery retailer, wanted to run a Back to School/Uni campaign but wanted to improve on the previous year results which was planned by an influencer agency. They were measuring sales but their target was also awareness.
I led, ran and executed this campaign from strategy through to reporting at the end. Firstly, in influencer selection I focused on relevant student YouTubers that had high view rates on their videos as well as high % of comments. This meant that I knew that their audience was engaged and more likely to take action. Secondly, when outreaching I negotiated to ensure their rates would give us the most effective KPIs possible.
By selecting a better quality influencer and negotiating £3,000 off their £8,000 budget (would have been £11,000) I reduced their CPC YoY by 82% and increased their sales by 37%. This led to planning the same campaign next year as the client felt more confident in Influencer Marketing.
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The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.
Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)
DigiCom was brought on to launch Merit beauty for the first 3 month before brining back in house to leverage of growth and performance marketing backgrounds to see expedited success.
This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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