
"We’ve continued to triple our revenue — month over month — since we started working with Brighter Click."
<span class="ql-cursor"></span>https://www.loom.com/share/70a29a0d91214b8ca4b761ea5e8b0271?t=0
Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.
Using our strategic split testing process, along with some creative content strategies, we were able to help triple their revenue month over month. Even though their ad account was new, we began seeing results below the CPA they desired within the first 30 days.
Thanks to this increase in revenue they were able to secure more investor funding and begin scaling their product out of Australia and into the United States.
"We’ve continued to triple our revenue — month over month — since we started working with Brighter Click."
<span class="ql-cursor"></span>https://www.loom.com/share/70a29a0d91214b8ca4b761ea5e8b0271?t=0
Paid Ads,Paid Ads,Copywriting,Marketing Strategy,Branding
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Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.

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