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Our media plan for kicked off in 2020 and ran through 2021 and we had a variety of media tactics that were "on" and "off" throughout the year via an "always-on" media approach. The results of our media campaign were an ROAS of over +800% and a conversion rates lift of +10%. Media ran across paid social, search/PPC, display, email marketing, POS and more.
The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.
Our initial ask was to create a full scale paid media strategy to bring to market with the full marketing plan in 2020-2021. Our main objective was to drive education and brand awareness of organic offerings within the spirits industry, specifically with Prairie Organic. We discovered that over 82% of US households buy organic products and that 55% of consumers are not aware an organic option exists in spirits. Our goal was to close this gap and educate consumers via brand engagement. We created a full 2020-2021 media plan that included a paid social media plan via Facebook & Instagram, Snapchat, Twitter, TikTok, Google Search + Display and a Text-To-Save savings offering to redeem via Venmo/PayPal and in-store POS marketing. We also managed their website on a daily/weekly basis.
Our media plan for kicked off in 2020 and ran through 2021 and we had a variety of media tactics that were "on" and "off" throughout the year via an "always-on" media approach. The results of our media campaign were an ROAS of over +800% and a conversion rates lift of +10%. Media ran across paid social, search/PPC, display, email marketing, POS and more.
Social Media Management,Paid Ads,Paid Ads,Marketing Strategy,SEO,Web Development,SMS Marketing,Content Marketing,Branding,Google Shopping
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Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.
Over the 6 years since their founding, ExeQut has effectively grown their DC based development company for businesses and government agencies alike. But they realized they were hitting a plateau of growth based around sales and referrals alone. They knew that a marketing strategy was needed.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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