Green 4 Ever is one of the biggest fake plants seller in Estonia.
They were mostly selling from their connections, word-of-mouth and B2B partners.
However, they wanted to explore the B2C world through Facebook and Instagram ads.
They had a lot of trendy products like succulents or monsteras, so we managed to find the right audiences to target.
They also had blog content for us to soft sell the idea of owning fake plants and give insights in their very high-quality and realistic product.
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Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
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