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They got not only an increased amount of leads than usual (about 45% more), they also reduced their average CPL, and over time improved the quality of their leads, so they were able to improve their conversion rate thanks to better copywriting, and having a more airtight funnel to ensure we don't miss low-hanging fruit.
This company was looking to expand their sales as they felt stagnant. They wanted to go into the facebook ad space. They have never done ads before though and were not sure how to start, what good strategies would be, and how to integrate any techstack.
We started out by creating their facebook ads account. After some discussion to find out more about them, I went into research and building mode. This is where I have the information I need about them, and research their market, competitors, ideal audiences, etc. This helps me to build the campaign, along with the strategy, copywriting, targeting, budget allocation, funnel creation, and tech stack implementation. We created a more customized funnel testing between multiple components.
They got not only an increased amount of leads than usual (about 45% more), they also reduced their average CPL, and over time improved the quality of their leads, so they were able to improve their conversion rate thanks to better copywriting, and having a more airtight funnel to ensure we don't miss low-hanging fruit.
Paid Ads,CMO,Copywriting,Web Development,CRO,Marketing Strategy,Web Development,Web Development,Email Marketing,Paid Ads
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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