From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21

1.54
ROAS

The Challenge

Took over the brand from an ad agency, the goal is to spend the budget per month (if not more) while keeping an overall ROAS above a 2x.

The Process

Run both search and smart shopping campaigns. Search included both brand terms to protect the brand and non-brand to help grow the brand. Then also run smart shopping campaign which included display, YouTube and Gmail remarketing

The Solution

From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21

Skills Used

Paid Ads,Google Shopping

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

OnePitch

The wonderful folks at OnePitch wanted to harness the power of Long-Form Blog Content. They needed a punchy copywriter to help provide valuable, educational, engaging content.

Return Healthy

Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.

3.5

ROAS

Sleep Factory

This traditional Brick and Mortar retailer needed to take the business online competing with well established online mattress retailers such as Casper while continuing to grow their “in-store” sales. We positioned them as the “lowest priced, full service” supplier in the area.

Freshly

Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.