
From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21
Took over the brand from an ad agency, the goal is to spend the budget per month (if not more) while keeping an overall ROAS above a 2x.
Run both search and smart shopping campaigns. Search included both brand terms to protect the brand and non-brand to help grow the brand. Then also run smart shopping campaign which included display, YouTube and Gmail remarketing
From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21
Paid Ads,Google Shopping
Food & Drink
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We started collaborating in 2017 when the client started looking for ways to engage and connect with a vast direct-to-consumer audience of individuals suffering from developmental and learning disorders or psychological traumas and their family members.
Because of the climate of the industry, many potential leads were wary of medical claims and were looking for evidence of efficacy.

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