From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21
Took over the brand from an ad agency, the goal is to spend the budget per month (if not more) while keeping an overall ROAS above a 2x.
Run both search and smart shopping campaigns. Search included both brand terms to protect the brand and non-brand to help grow the brand. Then also run smart shopping campaign which included display, YouTube and Gmail remarketing
From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21
Paid Ads,Google Shopping
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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.