From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21

1.54
ROAS

The Challenge

Took over the brand from an ad agency, the goal is to spend the budget per month (if not more) while keeping an overall ROAS above a 2x.

The Process

Run both search and smart shopping campaigns. Search included both brand terms to protect the brand and non-brand to help grow the brand. Then also run smart shopping campaign which included display, YouTube and Gmail remarketing

The Solution

From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21

Skills Used

Paid Ads,Google Shopping

Industry

Food & Drink

Results by the numbers

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