
From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21
Took over the brand from an ad agency, the goal is to spend the budget per month (if not more) while keeping an overall ROAS above a 2x.
Run both search and smart shopping campaigns. Search included both brand terms to protect the brand and non-brand to help grow the brand. Then also run smart shopping campaign which included display, YouTube and Gmail remarketing
From when I started to the previous period ROAS increased 154% to 4.61x and spent a total of $191,571.21
Paid Ads,Google Shopping
Food & Drink
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.