“Success well beyond our best expectations”
D2C sales, corporate sales, audience growth, and engagement all grew. And word-of-mouth and the talkability of the product started to organically generate sales.
Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
Working with the client we established a roadmap of key deliverables that would demonstrate the benefits of the product. With the roadmap in place, we created a social media strategy and content plan that would deliver the key messages, in a powerful, relevant and engaging way. We then layered in a highly targeted paid-for advertising across Instagram and Facebook. Using organic and paid-for social was the catalyst for a fantastic brand launch and delivered outstanding results.
“Success well beyond our best expectations”
D2C sales, corporate sales, audience growth, and engagement all grew. And word-of-mouth and the talkability of the product started to organically generate sales.
Paid Ads,Paid Ads,Social Media Management,Marketing Strategy
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Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.