They were able to get over a 2 ROAS which is great for this brand because they have a high lifetime value. Their main focus was to introduce the drink to potential buyers and have them purchase a sample. Once people liked the drink they used email to nurture the new customers to repeat buy every month.

1
ROAS

The Challenge

The new startup was trying to sell a hemp drink and wanted to use Facebook and Instagram Ads without getting their account shut down. I worked with Aplos and Facebook to get their account white listed so we could launch Facebook ads to direct people to their Shopify website to purcahse.

The Process

My process has 7 simple steps





  1. Research the target audience 
  2. Nail Down Messaging -Understand the solution your brand solves for your target audience. (People buy solutions to problems, not just products) 
  3. Create a Strategy to reach your audience and tell a story about how your brand can solve your audience's problem. 
  4. Test out your strategy which includes, creative, copy and target audiences
  5. Tweak - Look at what is working and not working using data then make changes accordingly
  6. Scale - Once we find what’s working with proven data we can scale revenue, followers, and engagement 
  7. Repeat - Always look for improvement and innovation

The Solution

They were able to get over a 2 ROAS which is great for this brand because they have a high lifetime value. Their main focus was to introduce the drink to potential buyers and have them purchase a sample. Once people liked the drink they used email to nurture the new customers to repeat buy every month.

Skills Used

Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Makeachamp

They wanted to acquire more athletes & funding through their platform

Arizona Federal Credit Union

New business services that were acquired by the business with intent to grow those products.

Grailed

This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.

Sail Away Media

Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.