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We created a new website that highlighted the technology and research behind their products. Created a brand with a more descriptive tagline and company mission statement. That was followed by implementing a complete brand awareness campaign.
Working with NOW Branding, we completed a rebrand of the entire company. This included creating a new logo, new tagline, a complete overhaul of the website, and rebranding product designs, and office decor.
We started with a comprehensive research report on the industry, that included SEO, competition, resources, and the market. We conducted a complete branding session with the client to understand their tone and the direction of the company. I was tasked with updating their tagline, and rewriting their entire website, followed by developing and writing their brand awareness campaign.
We created a new website that highlighted the technology and research behind their products. Created a brand with a more descriptive tagline and company mission statement. That was followed by implementing a complete brand awareness campaign.
Branding,Content Marketing,Copywriting,Marketing Strategy,Web Development,Other,Paid Ads,Paid Ads,Paid Ads,Web Development,Branding
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The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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