The marketing failed. It was a test, but there were a number of challenges:

  1. Not sufficient budget to get learnings before deploying all budget.
  2. Company deployed ads before website was ready. Website had flow issues, which resulted in higher bounce rates.
  3. Not everyone wants to buy a crypto mining rig for $10k. The marketing runway was way too short to actually drive success.
0
CPO

The Challenge

Build a brand. Get people to sign up for their mining rigs.

The Process

Deployed ads for the target persona to encourage them to sign up

The Solution

The marketing failed. It was a test, but there were a number of challenges:

  1. Not sufficient budget to get learnings before deploying all budget.
  2. Company deployed ads before website was ready. Website had flow issues, which resulted in higher bounce rates.
  3. Not everyone wants to buy a crypto mining rig for $10k. The marketing runway was way too short to actually drive success.
Skills Used

Paid Ads,Email Marketing,Paid Ads

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.6

ROAS

Total Nutra

The client launched on Amazon a few months ago, but the supplement space is very competitive so they found it hard to get clicks and conversions. They decided to hire an Amazon expert to see if they could improve sales and ROAS.

2.8

CPO

NorCal Physiotherapy

NorCal Physiotherapy is a physiotherapy clinic that specializes in working with athletes. They had been running Google Ads themselves for a while with a cost per acquisition of approximately $120. Their goal was to be able to bring it below $60.

0.2

CPO

Supergoop

Supergoop had high revenue goals - and the team knew they had to shift the strategy to reach revenue goals. So, we tested a new ad account structure to improve performance by feeding back higher quality data to the Facebook ads platform.

Smith And Schwartzstein

This firm was with FindLaw and seeing no success from generating personal injury cases.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.