
Scaled from $10k in ad spend to over $50k per month with a 2.5x ROAS
Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.
Set target ROAS for Google to keep things balance and spend more on Facebook targeting lookalikes. They didn't use data-driven attribution so I changed the bidding strategy. I started then adding the keywords from the search terms report that were converting and pausing low performing keywords on a daily basis. I also recommended text overlay image ads on Facebook which did extremely well and helped increase the conversion rate.
Scaled from $10k in ad spend to over $50k per month with a 2.5x ROAS
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.