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Scaled from $10k in ad spend to over $50k per month with a 2.5x ROAS
Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.
Set target ROAS for Google to keep things balance and spend more on Facebook targeting lookalikes. They didn't use data-driven attribution so I changed the bidding strategy. I started then adding the keywords from the search terms report that were converting and pausing low performing keywords on a daily basis. I also recommended text overlay image ads on Facebook which did extremely well and helped increase the conversion rate.
Scaled from $10k in ad spend to over $50k per month with a 2.5x ROAS
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.
Develop website and implement tracking to measure performance
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