
We have been able to consistently drive new users at under $4 per user.
Heath Hero is a blockchain based health engagement platform that leverages IoT/connected devices and modern DeFi.
They needed help with growing their user base for their NFT based game 'GO!'.
I utilized Facebook and Google advertising to help drive registrations for GO!. The main challenge we faced was that they were unknown at the time and are in a market that is heavily regulated my Facebook's policies.
We have been able to consistently drive new users at under $4 per user.
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.