We were able to cut his cost per lead in half across all channels

2.13
CPL

The Challenge

They were working with another agency for Google ads but the results were bad

The Process

We launched Google ads, Facebook ads & started improving their website

The Solution

We were able to cut his cost per lead in half across all channels

Skills Used

CRO,Paid Ads,Paid Ads,Paid Ads

Industry

Travel & Leisure

Results by the numbers

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All Google Merchant Center's product were rejected, Shopping ads completely stopped

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LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

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