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Client was able to get a similar ROAS with 30% less spend by cutting out underperforming leads with more clarity.
Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
Our team was able to bring cost per lead down and ROI up dramatically by measuring not the cost per lead (CPL), but the forecasted ROI. We did this using our integrated dashboarding, and some custom coding we helped them create.
Further, we helped them solve how to get into Google Shopping, which drove a huge volume of leads.
Client was able to get a similar ROAS with 30% less spend by cutting out underperforming leads with more clarity.
Paid Ads,Paid Ads,Google Shopping,Web Development,Marketing Strategy,Web Development
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Very competitive market. Since they were an innovative startup, finding relevant search terms for SEO with satisfied search volume was challenging.
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