
Now spending over $3k per month and making in sales $12k - $15k on average.
We started with just Facebook where I started with remarketing ads and have kept those going and then started running Google Ads both search and shopping with a small budget of $20 per day and now over a year later spending over $87 per day.
Tested a wide variety of remarketing audiences on Facebook including past 30 day visitors and 30 day Instagram engagers. Started off slow with Google and have been scaling as I see results. I created a smart shopping campaign as well with a strong image and video and have scaled the budget slowly from $20 per day to $50 per day. We also added additional carousel lifestyle Facebook Ads for remarketing which has also done very well.
Now spending over $3k per month and making in sales $12k - $15k on average.
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.

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