
Now spending over $3k per month and making in sales $12k - $15k on average.
We started with just Facebook where I started with remarketing ads and have kept those going and then started running Google Ads both search and shopping with a small budget of $20 per day and now over a year later spending over $87 per day.
Tested a wide variety of remarketing audiences on Facebook including past 30 day visitors and 30 day Instagram engagers. Started off slow with Google and have been scaling as I see results. I created a smart shopping campaign as well with a strong image and video and have scaled the budget slowly from $20 per day to $50 per day. We also added additional carousel lifestyle Facebook Ads for remarketing which has also done very well.
Now spending over $3k per month and making in sales $12k - $15k on average.
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

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