We had well over 100,000,000 impressions and 200,000 plus likes on Instagram from a total of 50 influencers and celebrities during the premiere parties.
Finding the right group of luxury influencers and celebrities to endorse house for Gucci at two live events in LA & New York.
We utilized Lady Gaga's agency for key partnerships and public appearances for various premiere parties for social media.
We had well over 100,000,000 impressions and 200,000 plus likes on Instagram from a total of 50 influencers and celebrities during the premiere parties.
Marketing Strategy
Art & Entertainment
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As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
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