
Utilized my 12+ experience in digital marketing to improve the Google and Bing Ads campaigns with monthly budgets well into the millions of dollars. Created new campaigns as well as optimized current campaigns to increase market share.
Significantly lowered the following metrics:
Paid Ads,Paid Ads
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
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