• Increased lead call volume from 700 calls per day to over 2,500 - 3,000+ calls per day. All while significantly lowering cost-per-clicks and cost-per-lead.
  • Increased website leads significantly from form fills and online cart purchases.
  • Reduced wasted spend by 30% in Google Ads.
0.4
CPL

The Challenge


The Process

Utilized my 12+ experience in digital marketing to improve the Google and Bing Ads campaigns with monthly budgets well into the millions of dollars. Created new campaigns as well as optimized current campaigns to increase market share.


Significantly lowered the following metrics:




  • Cost Per Call
  • Cost Per Lead
  • Cost Per Click
  • Cost Per Sale

The Solution

  • Increased lead call volume from 700 calls per day to over 2,500 - 3,000+ calls per day. All while significantly lowering cost-per-clicks and cost-per-lead.
  • Increased website leads significantly from form fills and online cart purchases.
  • Reduced wasted spend by 30% in Google Ads.
Skills Used

Paid Ads,Paid Ads

Industry

Home & Garden

Results by the numbers

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More Case Study

0.3

CPL

Priority Software

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.

0.1

CPM

Club Med Belgium

ClubMed is well know luxury Travel Agency with its owns resorts.

I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.

The challenge was to keep CPC low while maintaining booking in their resorts around the world.

0.6

ROAS

Samsung Asia

Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.

Thinkific

  • Increase conversions from free users to paid users

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