
Utilized my 12+ experience in digital marketing to improve the Google and Bing Ads campaigns with monthly budgets well into the millions of dollars. Created new campaigns as well as optimized current campaigns to increase market share.
Significantly lowered the following metrics:
Paid Ads,Paid Ads
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.

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