I was able to improve ROAS by 76% in the first two months of running the account.
The challenge with this client was to achieve a 30% + improvement on the ROAS compared to the previous 6-12 months. With limited content and no budget for new creatives.
I took learnings from the previous 12 months of data to see what has worked best in the past. Both ads and account structure.
I provided strategic creative suggestions, wrote ad copy variations to test, created content myself through my own photography with a professional grade camera that I own.
I've been testing and optimizing the campaign and ads. Spending the majority of the budget on winners and a portion to continually test.
I also run a very small (5% of the total budget) on a paid post engagement campaign. With the goal to warm up our audiences for remarketing and boost the social proof on the social accounts.
I was able to improve ROAS by 76% in the first two months of running the account.
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Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
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