
After 2 months, I reduced the lead cost by 30% and increased the CTR from 1.89% to 2.8%.
New brand in a very competitive market.
Outsource services provider. I created particular lead gen Google Ads, Linkedin, and Taboola campaigns. On Linkedin, I targeted specific job roles and industries. On Google, I created general keywords and competitors' search campaigns and combined topics with keywords target in the Google display network. On Taboola we published a PR on B2B websites.
After 2 months, I reduced the lead cost by 30% and increased the CTR from 1.89% to 2.8%.
Paid Ads,Paid Ads,Marketing Strategy,SEO,Paid Ads
Technology
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.

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