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The improved efficiency across the existing channels plus the successful growth of the new channels allowed us to spend additional advertising dollars resulting in a 40%+ growth in Year over Year
kidpik is a well established kids' clothing brand that was looking for growth across as many digital marketing channels as possible. Facebook/Instagram Ads and Google Search Ads were launched, but needed optimization and additional channels were needed to grow.
First a thorough analysis of the Facebook/Instagram Ads and Google Search Ads was done to understand what was working and what could be improved. I used this analysis to adjust bidding, targeting, and messaging to improve CAC. I then used the best Facebook/Instagram Ads creatives as a basis to launch new creatives on Facebook/Instagram as well as new channels such as Snap, TikTok, and YouTube. All these channels required methodical ad testing to find what worked best on each channel. There were clear overlaps, but often the video editing and messaging needed to be tweaked to see the best success.
The improved efficiency across the existing channels plus the successful growth of the new channels allowed us to spend additional advertising dollars resulting in a 40%+ growth in Year over Year
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Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.
Challenges:
Strategy:
New business services that were acquired by the business with intent to grow those products.
Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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