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The improved efficiency across the existing channels plus the successful growth of the new channels allowed us to spend additional advertising dollars resulting in a 40%+ growth in Year over Year
kidpik is a well established kids' clothing brand that was looking for growth across as many digital marketing channels as possible. Facebook/Instagram Ads and Google Search Ads were launched, but needed optimization and additional channels were needed to grow.
First a thorough analysis of the Facebook/Instagram Ads and Google Search Ads was done to understand what was working and what could be improved. I used this analysis to adjust bidding, targeting, and messaging to improve CAC. I then used the best Facebook/Instagram Ads creatives as a basis to launch new creatives on Facebook/Instagram as well as new channels such as Snap, TikTok, and YouTube. All these channels required methodical ad testing to find what worked best on each channel. There were clear overlaps, but often the video editing and messaging needed to be tweaked to see the best success.
The improved efficiency across the existing channels plus the successful growth of the new channels allowed us to spend additional advertising dollars resulting in a 40%+ growth in Year over Year
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Jewelry Connoisseur is a subsidiary of Rappaport. It is an online blog for jewelry experts wanting to learn more about high end jewelry. Our challenge was to increase the subscription to the blog.
Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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