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I grew the LinkedIn page from 11 followers to 225 in one month. Increased impression to over 50k with no paid promotion. We are currently sitting at 1,167 followers after just one year.
To date, we have 7 blogs on the website that generated over 400 page views in under a month. We have many more to be published in the coming months.
I also rewrote the entire website to make it more engaging, and include more details about the programs and resources they offer.
We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
As the lead marketing manager, the first thing I started with was research. Understanding the network online and the stakeholders involved in the project. We also identified the key factors that differentiated our accelerator program and hub to the others in the country.
I leveraged the CEO's and founders' network to increase the social media presence by inviting their contacts to the group. Joined related groups and posted announcements about the initiative.
Then I did a basic keyword search to identify what we needed to write about and created a list of blogs that needed to be written.
We collected contacts from our partners to build a large database and segmented by industries and targeted them with emails.
Finally we created a cool slogan that could be adapted to the partners, mentors and team to use to promote their involvement and created content to promote on all channels.
I grew the LinkedIn page from 11 followers to 225 in one month. Increased impression to over 50k with no paid promotion. We are currently sitting at 1,167 followers after just one year.
To date, we have 7 blogs on the website that generated over 400 page views in under a month. We have many more to be published in the coming months.
I also rewrote the entire website to make it more engaging, and include more details about the programs and resources they offer.
Content Marketing,Email Marketing,Marketing Strategy,Social Media Management
Education
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
Their profit margins were normally high before to working with DIDO AGENCY, but they weren't fully exploiting their network of former buyers. Yokkao realized that it needed to increase its marketing activities in order to stay in touch with clients between transactions.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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