I grew the LinkedIn page from 11 followers to 225 in one month. Increased impression to over 50k with no paid promotion. We are currently sitting at 1,167 followers after just one year.
To date, we have 7 blogs on the website that generated over 400 page views in under a month. We have many more to be published in the coming months.
I also rewrote the entire website to make it more engaging, and include more details about the programs and resources they offer.
We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
As the lead marketing manager, the first thing I started with was research. Understanding the network online and the stakeholders involved in the project. We also identified the key factors that differentiated our accelerator program and hub to the others in the country.
I leveraged the CEO's and founders' network to increase the social media presence by inviting their contacts to the group. Joined related groups and posted announcements about the initiative.
Then I did a basic keyword search to identify what we needed to write about and created a list of blogs that needed to be written.
We collected contacts from our partners to build a large database and segmented by industries and targeted them with emails.
Finally we created a cool slogan that could be adapted to the partners, mentors and team to use to promote their involvement and created content to promote on all channels.
I grew the LinkedIn page from 11 followers to 225 in one month. Increased impression to over 50k with no paid promotion. We are currently sitting at 1,167 followers after just one year.
To date, we have 7 blogs on the website that generated over 400 page views in under a month. We have many more to be published in the coming months.
I also rewrote the entire website to make it more engaging, and include more details about the programs and resources they offer.
Content Marketing,Email Marketing,Marketing Strategy,Social Media Management
Education
Put your e-mail in and we'll arrange a consultation call for you
Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.