We were able to generate over 1,008 new leads in the first 30 days at a cost per lead of $15.21, where as before they were struggling to break 200 per month with a cost per lead of $28.44.


We're now on track to hit 100 leads per day generated averaging $16-17 per lead.

0.5
CPL

The Challenge

Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and

The Process

After coming on board, auditing the account, we've noticed that a lot of the ads that they were running were not responsive, and that one of their old tests which involved using city based creative looked promising.


So we utilized that same exact approach to find 8 different metropolitan cities to target and expand our reach and started testing the creative. Our proven testing system found the winners and we started expanding, quick. Generating on average 30-40 leads per day through the scaling campaign, winning creatives and copy.


Another thing that helped us succeed was, reeling in their target demo to specific age range of parents between the age of 35-47. That seemed to be the sweet spot when it came to testing audiences.

The Solution

We were able to generate over 1,008 new leads in the first 30 days at a cost per lead of $15.21, where as before they were struggling to break 200 per month with a cost per lead of $28.44.


We're now on track to hit 100 leads per day generated averaging $16-17 per lead.

Skills Used

Paid Ads

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.47

CPL

Byram Healthcare

eCommerce B2C healthcare client wanted to improve their conversion rate (8.94%) and lower their Cost per Conversion ($24) while increasing ad spend with their Google Ads.

2.8

CPO

NorCal Physiotherapy

NorCal Physiotherapy is a physiotherapy clinic that specializes in working with athletes. They had been running Google Ads themselves for a while with a cost per acquisition of approximately $120. Their goal was to be able to bring it below $60.

Frothy Monkey

Feltman Brothers

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.