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We were able to generate over 1,008 new leads in the first 30 days at a cost per lead of $15.21, where as before they were struggling to break 200 per month with a cost per lead of $28.44.
We're now on track to hit 100 leads per day generated averaging $16-17 per lead.
Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and
After coming on board, auditing the account, we've noticed that a lot of the ads that they were running were not responsive, and that one of their old tests which involved using city based creative looked promising.
So we utilized that same exact approach to find 8 different metropolitan cities to target and expand our reach and started testing the creative. Our proven testing system found the winners and we started expanding, quick. Generating on average 30-40 leads per day through the scaling campaign, winning creatives and copy.
Another thing that helped us succeed was, reeling in their target demo to specific age range of parents between the age of 35-47. That seemed to be the sweet spot when it came to testing audiences.
We were able to generate over 1,008 new leads in the first 30 days at a cost per lead of $15.21, where as before they were struggling to break 200 per month with a cost per lead of $28.44.
We're now on track to hit 100 leads per day generated averaging $16-17 per lead.
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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