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We were able to generate over 1,008 new leads in the first 30 days at a cost per lead of $15.21, where as before they were struggling to break 200 per month with a cost per lead of $28.44.
We're now on track to hit 100 leads per day generated averaging $16-17 per lead.
Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and
After coming on board, auditing the account, we've noticed that a lot of the ads that they were running were not responsive, and that one of their old tests which involved using city based creative looked promising.
So we utilized that same exact approach to find 8 different metropolitan cities to target and expand our reach and started testing the creative. Our proven testing system found the winners and we started expanding, quick. Generating on average 30-40 leads per day through the scaling campaign, winning creatives and copy.
Another thing that helped us succeed was, reeling in their target demo to specific age range of parents between the age of 35-47. That seemed to be the sweet spot when it came to testing audiences.
We were able to generate over 1,008 new leads in the first 30 days at a cost per lead of $15.21, where as before they were struggling to break 200 per month with a cost per lead of $28.44.
We're now on track to hit 100 leads per day generated averaging $16-17 per lead.
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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