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We were able to generate over 1,008 new leads in the first 30 days at a cost per lead of $15.21, where as before they were struggling to break 200 per month with a cost per lead of $28.44.
We're now on track to hit 100 leads per day generated averaging $16-17 per lead.
Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and
After coming on board, auditing the account, we've noticed that a lot of the ads that they were running were not responsive, and that one of their old tests which involved using city based creative looked promising.
So we utilized that same exact approach to find 8 different metropolitan cities to target and expand our reach and started testing the creative. Our proven testing system found the winners and we started expanding, quick. Generating on average 30-40 leads per day through the scaling campaign, winning creatives and copy.
Another thing that helped us succeed was, reeling in their target demo to specific age range of parents between the age of 35-47. That seemed to be the sweet spot when it came to testing audiences.
We were able to generate over 1,008 new leads in the first 30 days at a cost per lead of $15.21, where as before they were struggling to break 200 per month with a cost per lead of $28.44.
We're now on track to hit 100 leads per day generated averaging $16-17 per lead.
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Develop website and implement tracking to measure performance
The client needed to build up more leads and paying subscriptions. So we developed a new landing page for them at https://try.isalescrm.io, and then we conducted a multiple channel approach to develop more leads via Google, Facebook, LinkedIn, and other various tactics. The hardest part was the niche the client was in and assets available to conduct a proper marketing campaign were lacking. The hardest part? Well, the niche the client was in had its challenges as assets were limited to conduct a proper marketing campaign with their resources--but that didn’t stop us!
Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.
When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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