Provided 420% Facebook ROAS and 350% ROAS for Google ads after improving remarketing ads, copy, images and audience targeting. Sales increased from previous year's Nov - Dec of $18K sales to $32K sales in 2020 with my paid ad management updates.

3.85
ROAS

The Challenge

Baby and toddler industry focused client for B2C eCommerce. Goal was to increase sales for holiday shopping season from November - December for current campaigns compared to last year using Google and Facebook ads.

The Process

Updated Google Shopping campaigns to Smart Shopping and set tROAS based on product margins. Created brand and product type Search ad campaigns. Updated Facebook campaigns with improved ad copy, images, audience targeting and retargeting ads.

The Solution

Provided 420% Facebook ROAS and 350% ROAS for Google ads after improving remarketing ads, copy, images and audience targeting. Sales increased from previous year's Nov - Dec of $18K sales to $32K sales in 2020 with my paid ad management updates.

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1

CPO

Sweet Talk

This innovative cakery opened a Shopify to drive custom cake orders and cakes in a jar couriered nationwide as dessert or given as a great surprise gift!


The client tried to run Facebook and Google ads themselves to promote their store and drive online orders. They soon realised they didn't know what they were doing - nor had the time to learn and experiment.

0.54

CPL

Timely Medical

The customer wanted to get CPL down from ~$100 to something more reasonable. Even though they make a lot of money from these leads, the client's goal was to continue to decrease costs.

2.8

CPO

NorCal Physiotherapy

NorCal Physiotherapy is a physiotherapy clinic that specializes in working with athletes. They had been running Google Ads themselves for a while with a cost per acquisition of approximately $120. Their goal was to be able to bring it below $60.

Ryman

Ryman, the stationery retailer, wanted to run a Back to School/Uni campaign but wanted to improve on the previous year results which was planned by an influencer agency. They were measuring sales but their target was also awareness.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.