
Provided 420% Facebook ROAS and 350% ROAS for Google ads after improving remarketing ads, copy, images and audience targeting. Sales increased from previous year's Nov - Dec of $18K sales to $32K sales in 2020 with my paid ad management updates.
Baby and toddler industry focused client for B2C eCommerce. Goal was to increase sales for holiday shopping season from November - December for current campaigns compared to last year using Google and Facebook ads.
Updated Google Shopping campaigns to Smart Shopping and set tROAS based on product margins. Created brand and product type Search ad campaigns. Updated Facebook campaigns with improved ad copy, images, audience targeting and retargeting ads.
Provided 420% Facebook ROAS and 350% ROAS for Google ads after improving remarketing ads, copy, images and audience targeting. Sales increased from previous year's Nov - Dec of $18K sales to $32K sales in 2020 with my paid ad management updates.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy
Baby
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Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.