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Provided 420% Facebook ROAS and 350% ROAS for Google ads after improving remarketing ads, copy, images and audience targeting. Sales increased from previous year's Nov - Dec of $18K sales to $32K sales in 2020 with my paid ad management updates.
Baby and toddler industry focused client for B2C eCommerce. Goal was to increase sales for holiday shopping season from November - December for current campaigns compared to last year using Google and Facebook ads.
Updated Google Shopping campaigns to Smart Shopping and set tROAS based on product margins. Created brand and product type Search ad campaigns. Updated Facebook campaigns with improved ad copy, images, audience targeting and retargeting ads.
Provided 420% Facebook ROAS and 350% ROAS for Google ads after improving remarketing ads, copy, images and audience targeting. Sales increased from previous year's Nov - Dec of $18K sales to $32K sales in 2020 with my paid ad management updates.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy
Baby
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the Brand was suffering YoY loses due to negative PR from years prior. A new head of marketing was brought in to overcome obstacles for the 125 year old hotel and increase revenues. Our challenge was to take over lackluster performance on digital and drive increased conversion rates, ROAS, and bottom line revenue.
Create a campaign to highlight their impact on the recycling industry and create an awareness campaign for lead generation. The challenge was to illustrate the urgency of switching their belting technology that is more aligned with the recycling industry's goals.
This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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