Provided 420% Facebook ROAS and 350% ROAS for Google ads after improving remarketing ads, copy, images and audience targeting. Sales increased from previous year's Nov - Dec of $18K sales to $32K sales in 2020 with my paid ad management updates.
Baby and toddler industry focused client for B2C eCommerce. Goal was to increase sales for holiday shopping season from November - December for current campaigns compared to last year using Google and Facebook ads.
Updated Google Shopping campaigns to Smart Shopping and set tROAS based on product margins. Created brand and product type Search ad campaigns. Updated Facebook campaigns with improved ad copy, images, audience targeting and retargeting ads.
Provided 420% Facebook ROAS and 350% ROAS for Google ads after improving remarketing ads, copy, images and audience targeting. Sales increased from previous year's Nov - Dec of $18K sales to $32K sales in 2020 with my paid ad management updates.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy
Baby
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HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
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Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.