
Provided 420% Facebook ROAS and 350% ROAS for Google ads after improving remarketing ads, copy, images and audience targeting. Sales increased from previous year's Nov - Dec of $18K sales to $32K sales in 2020 with my paid ad management updates.
Baby and toddler industry focused client for B2C eCommerce. Goal was to increase sales for holiday shopping season from November - December for current campaigns compared to last year using Google and Facebook ads.
Updated Google Shopping campaigns to Smart Shopping and set tROAS based on product margins. Created brand and product type Search ad campaigns. Updated Facebook campaigns with improved ad copy, images, audience targeting and retargeting ads.
Provided 420% Facebook ROAS and 350% ROAS for Google ads after improving remarketing ads, copy, images and audience targeting. Sales increased from previous year's Nov - Dec of $18K sales to $32K sales in 2020 with my paid ad management updates.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Marketing Strategy
Baby
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The Physio Loft started has a small, one person clinic with dreams of expanding into a vibrant clinic employing multiple therapists. The clinic is located in Downtown Toronto where there are 2 large chains of clinics dominating the industry. It had been challenging for The Physio Loft, as a small clinic to grow their cliental in the industry.
Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.