In month 1 we were able to improve CPMs by 27% and CPCs by 37%, ultimately resulting in a more efficient CPA despite a drop in website CVR associated with seasonality. Presently (month 8) , we've brought CPMs down an additional 29% and CPA down 37%.
Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
Launched new ad account so that we can start fresh and began audience testing, creative format & messaging testing, and implemented a content strategy
In month 1 we were able to improve CPMs by 27% and CPCs by 37%, ultimately resulting in a more efficient CPA despite a drop in website CVR associated with seasonality. Presently (month 8) , we've brought CPMs down an additional 29% and CPA down 37%.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Content Marketing
Beauty
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The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)
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I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
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