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Mason Developments sold out all 12 homes at the Olde Cork Farm estate, the price range from 8 million to 13 million, off plan. A great success for the company and prooving the rebranding and marketing strategy of selling not only a house but a home and a lifestyle, successful one.
Mason Developments needed help launching their new development Olde Cork Farm. This property development company needed a whole, new brand image. Previously marketing highrise apartments, this new development was focused on country living and modern farm-style homes.
Instead of marketing simply the houses I created a marketing strategy to immerse their audience into the entire lifestyle. They aren't buying a house, they're buying an exclusive lifestyle for their family. Wake up in the morning with the heartwarming sounds of birds chirping, feeling the cool morning breeze. Sunrise through to sunset in the mountains. Driving through beautiful wine farms. Wild horses and parks where dogs play. Showing the essence of what it means to be so fortunate to live in Constantia. A level of luxury, splendour, and warm sophistication. Memories and nostalgia are the main themes of the story, connecting the viewers with the brand and leaving them feeling emotionally moved.
Mason Developments sold out all 12 homes at the Olde Cork Farm estate, the price range from 8 million to 13 million, off plan. A great success for the company and prooving the rebranding and marketing strategy of selling not only a house but a home and a lifestyle, successful one.
Social Media Management,Email Marketing,Content Marketing,Copywriting,Other,Marketing Strategy
Real Estate
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A fashion film and stills showing the heart of the amazing Mulias Swim brand. Inspired by the essence and main inspiration of the Mulias brand. Mulias – meaning noble and majestic. Empowering women of all ethnicities and body types.
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