45%

Increase In ROAS





3.2x

Avg. Return on Ad Spend





38.1%

Decrease in CPMs




0.45
ROAS

The Challenge

The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).


We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.

The Process

  1. Tracking Rollout
  2. Creative Strategy Call
  3. Launch Initial Campaigns
  4. A/B Test Creative & Audiences
  5. Optimize & Revise Creative
  6. Scale

The Solution

45%

Increase In ROAS





3.2x

Avg. Return on Ad Spend





38.1%

Decrease in CPMs




Skills Used

Paid Ads,Paid Ads

Industry

Education

Results by the numbers

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$1M

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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were

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  • Brand loyalty to competitors in the market


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0.5

CPL

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