Cookies by Design Case Study

The Challenge

Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.

We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.

The Process

1: Digital Marketing Audit - determine where the issues are and conduct in-depth channel discovery and competitor results

2: Roadmap Optimizations - Make a plan to target specific channels and touchpoints in the channels to impact bottom, mid, and top-funnel campaigns to drive long-term growth

3: Report & Strategy - Work with the leadership team weekly to talk through initial results and conduct strategy sessions to continue to drive immediate and long-term growth results.

The Solution

Increased revenue by over 175% in 1 year. Continued to drive more revenue for 3 years, reaching highest-ever recorded results for the company.

Website

http://www.cookiesbydesign.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Google Shopping

Industry

Food & Drink

Results by the numbers

Get Started

More Case Study

3.85 ROAS

Kolcraft

Baby and toddler industry focused client for B2C eCommerce. Goal was to increase sales for holiday shopping season from November - December for current campaigns compared to last year using Google and Facebook ads.

Read Case Study

Ludus Alliance

Growth in organic social media.

Read Case Study

Restream

Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:

Streamline and automate the entire process to increase efficiency and accommodate a high volume of influencers without missing bespoke opportunities
As the company wanted to keep everything in-house, I've worked with developers and data scientists to create a personalised database and report.

Read Case Study

2 ROAS

Cherry Hill Mall

Cherry hill mall was forced to close all their malls due to COVID. I worked and promoted their entire digital campaign on Facebook/Google Ads.

Read Case Study

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Read Case Study

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Read Case Study

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Read Case Study

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Read Case Study