Cookies by Design Case Study

The Challenge

Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.

We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.

The Process

1: Digital Marketing Audit - determine where the issues are and conduct in-depth channel discovery and competitor results

2: Roadmap Optimizations - Make a plan to target specific channels and touchpoints in the channels to impact bottom, mid, and top-funnel campaigns to drive long-term growth

3: Report & Strategy - Work with the leadership team weekly to talk through initial results and conduct strategy sessions to continue to drive immediate and long-term growth results.

The Solution

Increased revenue by over 175% in 1 year. Continued to drive more revenue for 3 years, reaching highest-ever recorded results for the company.

Website

http://www.cookiesbydesign.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Google Shopping

Industry

Food & Drink

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

3 ROAS

zeroUV

zeroUV is in the highly competitive eCommerce space selling fashion accessories, specifically sunglasses. With an incredibly large number of SKUs and constant updates to their inventory, it was a challenge to advertise the right product to the right customer at the right time.

Read Case Study

Pilates in the Grove

This Pilates studio has 2 in-person locations that generated over 7-figures annually. We were hired to bring more people in the door, keep existing members longer, evaluate their website and software tools, and transition a portion of their revenue to an online business when COVID-19 hit.

Read Case Study

0 CPO

Woolroom

Woolroom wanted to expand into the US with a positive ROI

Read Case Study

3.21 CPL

Marine Vincent

They were getting leads but only from word of mouth

Read Case Study

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Read Case Study

Feedmark

‍For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

‍

Read Case Study

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Read Case Study

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Read Case Study