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After a detailed marketing plan + SEO site audit, I increased site loading time from 7 seconds to 2 seconds and successfully indexed branded + non-branded keywords via Google. After proper keyword analysis and competitive analysis, their website saw a +125% increase in page rankings in just under 2 weeks. I also successfully deployed 10+ marketing email campaigns over the course of 3 months, receiving an average ROAS of over 700%. Monthly mobile app subscriptions nearly tripled in the first 2 months. Goal was to receive at least 50 new B2B subscriptions in the first month; my plan received 125+ new monthly subscriptions.
Corvex came to us with a goal of launching a new mobile product in their mobile application. Corvex sells a software application that frontline workers can use on their iPads or Android/Mobile devices when at the workplace, in either a food processing plant or assembly line type factory. The goal of the application is to safely track frontline workers at the workplace and give them the Corvex Connected solution that helps each employee and their teams stay safe, agile and flexible with real-time data and checklists. This was launching right at the height of COVID-19 and became very intriguing to many businesses looking for quick solutions to keep their workers employed, but at a safe "6-feet apart" distance.
Corvex requested a full-service marketing plan to grow their sales + increase monthly subscriptions of their app downloads. The marketing plan included: paid social, search (Google), SEO, and an email marketing automation plan to gain brand awareness, lead generation and increase market sales. I successfully transferred the team from Mailchimp to Marketo in 3 weeks to deploy a full-service email marketing automation plan, to successful increase leads over the next 3-6 months. The goal was to get a ROAS of between 5-8x.
After a detailed marketing plan + SEO site audit, I increased site loading time from 7 seconds to 2 seconds and successfully indexed branded + non-branded keywords via Google. After proper keyword analysis and competitive analysis, their website saw a +125% increase in page rankings in just under 2 weeks. I also successfully deployed 10+ marketing email campaigns over the course of 3 months, receiving an average ROAS of over 700%. Monthly mobile app subscriptions nearly tripled in the first 2 months. Goal was to receive at least 50 new B2B subscriptions in the first month; my plan received 125+ new monthly subscriptions.
Marketing Strategy,SMS Marketing,SEO,Paid Ads,Paid Ads,Paid Ads,Paid Ads
Technology
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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