Transactions increased 52%

Cost per transaction decreased by 47%

Shortlisted for best use of technology in the Singapore Media Awards

Shortlisted for best use of budget in the Singapore Media Awards

0.47
CPO

The Challenge

We had to better our previous year's sales for MSIG's travel campaign with a smaller campaign budget compared to the previous year.

The Process

  • To be able to use the available media budget effectively, we identified the periods during the year where travel was highly likely.
  • There were 5 long weekends during the year, and these periods were our best bet. These were periods that needed a larger share of the budget.
  • Along with Google and Facebook ads, we also worked with a 3rd party vendor to identify travelers who had confirmed hotel and flight bookings to fly out of singapore. These were the people we needed to reach the rest of the year (outside of the 5 long weekends) and retarget in order to be able to beat the previous year's targets

The Solution

Transactions increased 52%

Cost per transaction decreased by 47%

Shortlisted for best use of technology in the Singapore Media Awards

Shortlisted for best use of budget in the Singapore Media Awards

Skills Used

Paid Ads,Paid Ads,Web Development,Web Development,Other

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPM

Sauna Shapers

This customer needs to shoot all of their video and pics as well as design a sales funnel for Sauna Shapers that converted. They also hired us to design FB ads for their summer campaign.

2

ROAS

ScrapGo

A very vague search behavior by the persona makes it harder to get super targeted with the keywords we use, so we had to get creative with how we qualified the lead on every step of the funnel. There are also tight margins with the trucks that we buy and sell.


0.47

CPO

MSIG Insurance

We had to better our previous year's sales for MSIG's travel campaign with a smaller campaign budget compared to the previous year.

Splice

Main objective was to grow the subscriptions as quickly as possible.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.