Transactions increased 52%

Cost per transaction decreased by 47%

Shortlisted for best use of technology in the Singapore Media Awards

Shortlisted for best use of budget in the Singapore Media Awards

0.47
CPO

The Challenge

We had to better our previous year's sales for MSIG's travel campaign with a smaller campaign budget compared to the previous year.

The Process

  • To be able to use the available media budget effectively, we identified the periods during the year where travel was highly likely.
  • There were 5 long weekends during the year, and these periods were our best bet. These were periods that needed a larger share of the budget.
  • Along with Google and Facebook ads, we also worked with a 3rd party vendor to identify travelers who had confirmed hotel and flight bookings to fly out of singapore. These were the people we needed to reach the rest of the year (outside of the 5 long weekends) and retarget in order to be able to beat the previous year's targets

The Solution

Transactions increased 52%

Cost per transaction decreased by 47%

Shortlisted for best use of technology in the Singapore Media Awards

Shortlisted for best use of budget in the Singapore Media Awards

Skills Used

Paid Ads,Paid Ads,Web Development,Web Development,Other

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Troya Beauty

  • Break-even ROAS = 5.7

This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.

0.76

CPM

Vios Concept

Vios Concept are a hugely successful concept store (online and bricks & mortar) and café in Brighton, UK. They had built up a loyal social media following and now wanted to bring in expert help to manage and grow their organic social media presence and deliver tangible results from social media advertising.

Lenskart

Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.

Credit One Bank

Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.